USF Events Featured in Social Media Campaign

Unation will soon be showcasing events that are happening around the USF campus.

Unation is a free mobile app for Android and iOS that discovers events near you. The app has featured the best attractions each day in big cities like Miami, Key West and Tampa.

The company wanted to further their outreach towards college students to help their brand awareness as well as to provide the opportunity for college students to become more social in their communities.

“I feel that when students come to a different college, such as me—I was an international student—you come into college without really knowing what’s happening,” said Augusto Vidales Martelo, a marketing manager at Unation.

This app differs from other social media with events, such as Facebook, because it strictly shows events in the area and who is attending them. You can see who is attending certain events by adding friends on the app.

“I usually just go to class and go home but it would be really cool to know what’s going on,” said Vanessa Londono, a student at USF.

 

 

Millennials Will Be The Deciding Vote

Millennials get a bad rep and have been called the “narcissistic generation.” Campaigns do not depend on the millennial vote although they could actually be one of the most important demographics to target. The rising cost of college education and the labor market affects this generation, causing millennials to be concerned about their futures.

According to the Center for Research and Information on Civic Learning and Engagement at Tufts University, 22-23 million young Americans voted in the 2012 presidential election Millennials currently make up the same proportion of the U.S. voting-age population as the baby boomers.

“That’s why Romney lost because Romney lost the youth vote and so, therefore, lost the general election,” said Chairman of the USF Republicans, Georgia Pevy. “We’re a big swing category. If people don’t focus on us, then they’re not going to win.”

More than ever, politics are gaining popularity on social media as candidates are trying to reach young voters, and while there has been the notion that millennials are apathetic towards public affairs, they are projected to make up 40 percent of the eligible voters by 2020, as per the Center for American Progress.

eVolunteers and polling center employees encourage voter participation and give a rousing ovation to first time voters.

The 22-23 million millennials who voted in 2012 make up nearly half of eligible young people. This year more is expected to take part and engage in the elections.

“There’s a lot of them, and if they did turn out, it would be a big deal,” Pevy said.