Student merges motivational message with apparel business

“Progressively Getting Better.”

The term coined by University of South Florida student, Imani Lee, is a social movement that encourages positivity and productivity.

“When I came to USF I decided I wanted to take the term to the next level,” Lee said. “I wanted to start my own company to actually use this message and incorporate it with a medium that everyone could use.

Lee believed apparel would be the perfect way to promote his motivational message. He specifically designed athletic apparel to allow athletes to define themselves, rather than being defined by the brand they’re wearing.

“It’s something unique in terms of not only providing an apparel line for athletes,” Shaquille Kent, a USF student said. “It’s a constant motivation. Whether its sports, whether its school, it’s always something that you’re progressively getting better at.”

Lee said he has plans to partner with businesses such as the YMCA and Alpha House of Tampa in order to host campaigns to spread awareness of the movement.

“We’re going to have basketball tournaments and we’re going to be doing food drives,” Lee said. “A portion of those proceeds that we collect will go to whichever company we’re partnered with.”

Lee said he also has goals of creating motivational workshops, a production crew and a record label.

“When I say progressively getting better I’m talking about now and in the future,” he said. “Me and you — all of us as a whole — we are connected. We do have a global conscious and we should make that consciousness more productive. This is the future.”