Social Media helps small business thrive

Local business owner Dee Laskowski is using technology to her advantage. She advertises her business products through social media sites including Facebook, Instagram and Etsy.

Laskowski and her husband own a small craft business called We Sell Sea Shells and More. She crotchets mermaid dolls in the comfort of her own home.

“I crochet the head and the body and I do it in custom colors so people can order whatever colors they would like,” Laskowski said.

Each mermaid doll costs about $45 depending on how customized the purchaser wants it to be. A lot of hard work goes into making the dolls and it takes an average of three days to make one.

“It takes about two hours to cut the yarn and put it on the doll’s head,” crafter Liana Laskowski said.

Laskowski advertises her business on social media sites including Facebook and Instagram. Recently she created a business account on Etsy, a popular crafting website.

“It seems like a lot of small businesses, craft businesses and baking businesses are using social media sites in this manner and getting orders that way,” Laskowski said, “there’s generally a website associated with the account where they can click on the link and go to that account to make purchases.”

Social media has become a prevalent part of today’s society. With Apple’s recent release of the iPhone 7, technology continues to change our everyday lives.