A local restaurant lifer is finally ready to break off on his own path and try his hand in the food truck game as early as January 2018.
Chris Daneker has spent half of his life working in the restaurent industry and always dreamed of running the show himself. That dream may be coming true after nearly a year of planning and team building. With the help of friends and business partners, Jason Harp and Chelsey Macko, Wake and Bacon is ready to roll.
“We chose to do a food truck because it’s cheaper,” Daneker said. “We’re broke with no capital to use as collateral for a larger loan.”
Daneker needed a plan to make his food truck and future restaurant a reality.
“Food trucks are mobile marketing for our eventual brick-and-mortar restaurant,” Daneker said.
Daneker and his partners have been planning for 10 months. Those plans and the subsequent business model came from his sister, an accounting major, in a project that earned her one of the highest grades in her class.
The planning includes extensive research in Bay Area counties. Wake and Bacon used this information to determine where they would plan on setting up shop on a given day.
“We plan to operate throughout the Tampa Bay area with daily stops in Hillsborough and Pinellas counties,” Daneker said. “Both counties are on the upswing as far as growth in population and economy.”
A lot of that population growth can be attributed to a younger crowd. Daneker said their target demographic is ages 21-45, so this area may be perfect.
Wake and Bacon’s business model is tied to the versatility of its ingredients. Candied bacon, Cuban bread and chicken breast are used in a multitude of ways. This maximizes profit while still allowing each entrée to be completely different.
How does Candied Heaven sound? It is a breakfast sandwich with candied bacon, Havarti cheese and two runny over-easy eggs between butter-toasted Cuban bread.
The Tummy Stix are waffle sticks served infused with candied bacon with fried chicken tenders and homemade syrup.
The menu also features the Gettin’ Klucky sandwich with fried chicken with shredded lettuce and homemade ranch pressed between Cuban bread.
Daneker may be excited to finally get started but he still understands it is an ongoing process even once you are open for business. He wants to reach higher.
Daneker said that his long-term plan is to convert the food truck into a stationary restaurant and use the truck for catering and deliveries.