Although D.G. Yuengling and Sons began selling beer in Pottsville, Pennsylvania in 1829, this Tampa brewery has been making a southern name for itself and the Yuengling brand since 1999.
Hospitality Manager and brew house tour guide Elizabeth Moroney has been with Tampa’s branch from the start. When she left her job as an RN for a pediatrician in 1999, she says that the Yuengling sales force consisted of her loading six-packs into her car, and driving around Tampa asking restaurants to try the new beer in town.
Now, she says “People are crying out for this product. We are like the Coors of the 21st century now.”
Yuengling is keeping up with the demands as a “21st century Coors” beer company with the release of the Summer Wheat beer, a seasonal brew currently available on the Florida market. Although the beer made its debut in 2014, its recipe has since been tweaked for the 2015 summer season.
Yuengling tour guide Bredon Hobson explains, “It’s the first time we’ve ever done a wheat beer. We kind of got it a little bit smoother.”
Fellow tour guide Maureen Brake says “The impression of [the Summer Wheat] this year is very positive.” She says that those who are sampling the beer at the end of their brewery tour “are definitely asking where they can go about finding the product and how they can find it in the market.”
Brake also told me this is not the only exciting development at Yuengling. The company has plans to release yet another seasonal beer this November. It will join the Summer Wheat and the Octoberfest on the list of Yuengling seasonal beers.
Brake says “Our brew-master developed it almost six years ago, it’s his baby.”
However, further details about this addition to the Yuengling beer menu, including its ingredients, recipe and name are still tightly bottled up.
Brake says “I don’t know if they’ve released the name of it yet, I think it’s secret. But we’ve tried it.”
And Moroney and Brake say they like it. Brake was actually recruited as a tour guide by Moroney in 2010. Brake says that teaching new tour guides is her favorite part of the job.
She says “Teaching them what I do and doing it well, and taking pride in the company is important to me.”
Moroney says she enjoys “the versatility of the job, working for a great company. It’s a family owned company, which makes a big difference.”
Brake says “Yuengling of Tampa specifically offers a very relaxed environment that is just fun.”
Those of legal age interested in visiting the Yuengling brewery of Tampa and doing what Brake says is “something that’s different and unique” can visit http://www.yuengling.com/breweries/tampa for more information on brewery tour times and Yuengling news. The website is also equipped with a “Beer Finder” to help customers locate the Summer Wheat or any beer near them.