New boba store hopes to appeal to USF students

With the rising popularity of boba, it’s no surprise that people can now enjoy a spot for the delicious dessert beverage near the University of South Florida.

Chewy Boba Co. opened its doors Jan. 11. It’s located at 2572 E. Fowler Ave., which is only a mile away from the university.

“We already have five stores in Orlando, Florida, and one in Las Vegas,” said Steven Page, the manager of Chewy Boba Co. “This is a great location. We get a lot of traffic from Chipotle and then the shopping center here is really good too.”

Chewy Boba is a new boba joint in Tampa, Florida. Photo by Yara Zayas.

Boba is a Taiwanese tea-based delicacy made from tapioca. Visitors can choose from an exotic menu that showcases flavors such as jasmine, mango, passion fruit and ginger honey.

“Our most popular are Thai and taro, and original milk tea and honeydew. ” said Page. “Those are the ones we have on tap. We also have other popular flavors like our blended specialties such as California Dreamin’.”

The shop also offers an assortment of macarons to complement the boba.

As customers enter the store, they are brought into a unique atmosphere filled with various pieces of art, books, board games and arcade cabinets. There are several tables and couches for people to sit and relax.

One of the favorite arcade games for customers to play is Dance Dance Revolution.

“The DDR machine, when it’s going, gets people in here all the time trying to play that,” said Page.

Customers can also participate in video game contests during certain weekends. Page described it as a great way to hang out and make some new friends.

“We have tournaments that we run for fighting games every other Friday, and then we have ‘Smash Bros.’ tournaments every other Saturday as well,” he said. “There’s no small spaces, people aren’t cramping together, everyone can walk around, it’s really great.”

Chewy Boba Co. displays a variety of artwork inside its store, which helps create a fun, modern environment.

Some of the art portrays “Star Wars” characters such as Chewbacca and Boba Fett. One of the founders of the company, Quan Vu, explained that the similarity between the name of the store and the movie was merely a coincidence.

“I’m an artist by trade, graphic designer, animator, illustrator and I do video productions,” he said. “I just came up with a few characters that kind of intertwined with the whole Boba thing and it worked out good.”

Vu originally started his business in 2002 as a trademark license under a different company. He was unsatisfied with how that company ran itself, which led him to creating his own business.

“They weren’t providing,” said Vu. “So, we decided that we would just switch over completely and start our own brand.”

Vu hopes Chewy Boba Co. will become a staple of the USF community. The store’s manager believes that it’s well on its way.

“We actually encourage USF students, they get a 10 percent discount,” said Page. “Students come in here all the time looking to study and kind of just hanging out. We got chill music all day.”

For more information about Chewy Boba Co., visit the company’s website: http://chewyboba.com/.