Millennials get a bad rep and have been called the “narcissistic generation.” Campaigns do not depend on the millennial vote although they could actually be one of the most important demographics to target. The rising cost of college education and the labor market affects this generation, causing millennials to be concerned about their futures.
According to the Center for Research and Information on Civic Learning and Engagement at Tufts University, 22-23 million young Americans voted in the 2012 presidential election Millennials currently make up the same proportion of the U.S. voting-age population as the baby boomers.
“That’s why Romney lost because Romney lost the youth vote and so, therefore, lost the general election,” said Chairman of the USF Republicans, Georgia Pevy. “We’re a big swing category. If people don’t focus on us, then they’re not going to win.”
More than ever, politics are gaining popularity on social media as candidates are trying to reach young voters, and while there has been the notion that millennials are apathetic towards public affairs, they are projected to make up 40 percent of the eligible voters by 2020, as per the Center for American Progress.
eVolunteers and polling center employees encourage voter participation and give a rousing ovation to first time voters.
The 22-23 million millennials who voted in 2012 make up nearly half of eligible young people. This year more is expected to take part and engage in the elections.
“There’s a lot of them, and if they did turn out, it would be a big deal,” Pevy said.