Joffrey’s Coffee and Tea held their inaugural event “Art of the Roast” for the arts on Sept. 9.
CEO and president of Joffrey’s Coffee and Tea, Ted Abrams, has been with the company since 2001 and had one major thing in mind: brewing success.
“What we are trying to do with this event is to create,” Abrams said. “We do a quarterly coffee so at the beginning of every quarter on a calendar basis we come out with a new origin of coffee that has a great story behind it. What we are looking to do is to commandeer local artists in Tampa Bay to create our first quarter 2015 coffee.”
Ivaldo Robles, a local artist present at “Art of the Roast,” showcased his work on abstract expressionism.
“I believe that art is very important for the community in Tampa and all over the world,” Robles said. “It represents an important subject for all communities for children and adults to have an open view of the culture of that community and to have a venue to be creative and to open up new opportunities in the future and this is a great part of it.”
The company was established in Tampa Bay in 1984. Joffrey’s continues to draw inspiration from the arts, originally from the great American dance troupe, the Joffrey Ballet, which coincides with their company name.
Joffrey’s Coffee and Tea offers more than 100 varieties of coffees and teas and in 2012 become the official specialty coffee of Walt Disney World, Disneyland Resort and Disney Vacation Club.
Joffrey’s Coffee and Tea is located in Ybor where locals are fortunate enough to experience world-class coffee.