TradeWinds Island Grand Resort on St. Pete Beach is known for its eco-friendly presence in the community. From reusable hand towels in the restrooms to air-conditioning units that automatically turn off when a patio door is opened, the beach resort lives by the Green Lodging lifestyle.
TradeWinds employee, Jessica Leonard, is taking that to a whole new level. In June, Leonard created the TradeWinds Eco Team (TWEC).
Leonard is an internal communications and training coordinator at the resort. She is mainly responsible for the employee culture side of Human Resources. Part of her job includes enrolling employees in the Habitat for Humanity program. She’s in charge of getting TradeWinds employees to volunteer 200 hours building a house for another employee in need. Leonard is also an active volunteer and enjoys making a difference in the community and in the environment
“I value people. I think if somebody else is in need and I have … or if I can provide for myself and someone else can’t, who am I to not help them?” said Leonard.
Leonard often gives her change to war vets begging in the street. She has picked up the tab for a homeless man at local buffet. She finds joy in helping others.
Leonard’s generosity dates back to volunteering at a local animal shelter when she was a teenager.
“They always needed your parents to go and it was really hard before 16,” said Leonard. She would push her mom to come with her, just as she pushes people at work at Habitat for Humanity.
Familiar with her inspiring ways, Leonard’s co-worker, Sophie Bajack, proposed the idea of starting a beach cleanup on St. Pete Beach.
“I shut her down right away,” said Leonard. “There’s not enough trash on this beach to make a tangible result. People are going to pick up two straws, and be like, ‘why the hell did I wake up early and come out to this?’ I said no.”
She did like the eco-friendly concept, however, and the idea of helping the environment. From that, the TWEC was born.
The TWEC, as described on the organization’s Facebook page, is an organization that plans to “lessen the footprint they leave on the environment” through education, teamwork and outreach. TWEC attempts this by preserving wildlife and maintaining clean waters.
Leonard and Bajack are the founders of the TWEC with TradeWinds is the sponsor. TradeWinds provides meeting spaces, snacks and merchandise giveaways for the organization and partner, Keep Pinellas Beautiful, donates gloves, safety equipment and cleaning supplies.
“There’s food. You get a free T-shirt that says, ‘Eco Team’ on it. It’s completely free,” said Leonard.
Recently, TWEC adopted its first sea turtle nest which will hatch anywhere from 68-102 eggs. They have also created their own beach cleanup that takes place twice a month.
The first beach cleanup was June 8.
“We picked up 68.9 pounds,” said Jessica. “We had like 25 garbage bags full. It was horrifying.”
Since then, TWEC has hosted beach cleanups every second Tuesday and fourth Saturday of the month. Pickups take place from 8-11 a.m. Volunteers begin at the TradeWinds Island Grand property and end at Guy Harvey Outpost Resort. Volunteers are as young as 7 years old and any employee or community member can attend.
“Last cleanup, we found a fire extinguisher, a knife, and a rolled-up dollar bill for — it was definitely a drug-related paraphernalia. You find a lot of condoms and just weird stuff,” said Leonard.
Eco team member, Victor Cifuentes, 28, believes in “lessening footprints” on and off the beach. At the bar where he works, he cuts six-pack rings before throwing them into the trash. Cifuentes worries the plastic rings will eventually end up on the beach and hurt sea life.
“You got to respect where you live,” said Cifuentes.