Small Berries, Big Punch

A pharmacist at the University of South Florida demonstrates the power of blueberries.

Starting in 2001, Dr. Paula Bickford along with her colleague set out to reveal the ultimate antioxidant properties that blueberries contain. Bickford, Ph.D. in pharmacology, proves that this fruit is the hidden secret to perfect aging and adaptive brain memory.

“We were first looking at a number of different fruits and vegetables. A colleague of mine, who works at the USDA, had categorized twenty or so different fruits and vegetables for the antioxidant capacity. Blueberries come up pretty near the top,” Bickford said.

Once fully understanding the potential of the fruit, Bickford began to discover other properties of blueberries. She studied dozens of potential ingredients that could effectively combine with blueberries and enhance certain mechanisms of the body, such as fight damaging inflammation and promote new cell growth.

“When we combine the blueberries and the green tea plus the other ingredients we were actually able to boost the activity of each of the individuals, so that the activity of the individual is more than the sum of the part,” Bickford said.

Through her research, Bickford concluded that blueberries are more than just the fruit that one blends in their smoothie. This impactful fruit is an added support system or a “Band-Aid for the body” that anyone can benefit from.