Rays Seek Attendance Boost with Student Rush deal

The Tampa Bay Rays are hoping to give their college-aged fans more bang for their buck.

For the first time, the Rays are offering Student Rush tickets to fans 18 or older with a high school or college ID.  Students can get lower level seats every Friday night for just $15.

Rays vice president of communications Rick Vaughn said the team is targeting a different type of fan each day.

“On Monday, we hand out free tickets for military veterans on Military Monday,” Vaughn said. “For all Tuesday home games, kids 14 and under can get in for $2, and Wednesday we sell two dollar hot dogs. For Thursday, all seniors 60 years of age or older will receive a discounted ticket, and of course Friday is Student Rush.”

Vaughn said the Rays are in the upper third of major league baseball television ratings.

As for actual game attendance? Not so much. In 2015, Tampa Bay ranked last in the league, averaging just over 15,000 fans per game in a stadium that can fit up to 42,000.

Though the Rays are uncertain of how many students will attend the Friday games, they expect to average 2,000 to 3,000 students each week. Vaughn said if fans make the trip and show support of the deal, they will see there is more to do than just watch the game.

“We have the Ted Williams Baseball Museum,” Vaughn said. “It’s free with the purchase of a game ticket. We also have the ray tank in centerfield where we are supported by the Florida Aquarium.”

As for the students? They said the discount is something that should not be overlooked.

“For a student, this is a good opportunity to get out and do things around the Tampa Bay area without having to break your wallet,” said Aaron, a student from the University of Tampa.

Vaughn and the Rays hope promotions like Student Rush will help provide a much-needed boost in attendance.

For Bay area college students, this is one deal that is sure to be a home run.

“It’s great,” said Spencer, a student from the University of South Florida. “Since I work and I’m saving money, $15 for a Rays game is my kind of deal.”