USF alumni eats like a caveman

 A young entrepreneur has taken her passion for eating healthy and combined it with her passion for cookies to create her own company Base Culture. This company is not like any other sweets retailer that sales brownies and banana bread; all of the products are paleo friendly, meaning they follow the popular Paleo Diet.

“The Paleo Diet is nicknamed the caveman diet for a reason” says Base Culture founder Jordann Windschauer, “If you were to follow the Paleo Diet, you eat meat, vegetables, seeds, nuts, and fruit.” Windschauer praises the diet and even goes on to say that she felt “more alive than ever and had more energy than she had had in years.”

While the Paleo Diet did have its ups it also had its downs. Windschauer enjoyed the new found energy boost, but she also missed all the sweets she used to eat.

“You know it got really hard not being able to just grab banana bread on the way to work in the morning. I looked for products that could satisfy my sweet tooth but would also satisfy paleo requirements but there were none” said Windschauer. It was that same day she took matters into her own hand and stated creating “sweets” that were made solely from seeds, nuts, and fruits.

She then took her paleo friendly sweets she baked to her local gym to share with her friends and they became an instant hit. People soon began offering compensation for her products, and overnight the company Base Culture was created.

Many customers have claimed to not even taste the difference between paleo friendly brownies and regular brownies. “I just tasted it and it’s actually really good and it’s awesome that it’s really healthy” said satisfied customer Lexi Ashby.

The idea of paleo friendly products has taken the market by force. Since the company’s beginning in 2013, Base Culture products are now available in over 50 stores nationwide and will soon be available in Walmart.